WhatsApp Template Guidelines

Modified on Wed, 25 Jan 2023 at 05:50 AM

When you create templates for broadcast messages, make sure your message content complies with WhatsApp requirements so that it can be sent as a broadcast to your prospects and customers. 

Template Guidelines: 

  1. Create message templates with simple, concise, and easy-to-understand sentences for customers.

  2. The template should have less than 1024 characters

  3. Include at least one variable "{{x}}".

  4. Make sure there are no spelling mistakes in the message.

  5. Template names must be clear. Use lowercase (all lowercase) and numbers separated by an underscore (“_”)

  6. Example of wrong name: "template_14"

  7. Example of correct name: "update_shipping"

  8. Templates that have been submitted for review cannot be re-edited 

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