How to increase your WhatsApp Message Limit

Modified on Tue, 17 Jan 2023 at 11:58 AM

WhatsApp limits the number of business-initiated conversations you can handle per day. 

If your Facebook Business Manager is not verified, then the limit is at 250 messages/day. To know more about how to verify Facebook Business Manager, click here. Once verified, your limit is increased to 1000 messages per day.

To further increase your messaging limit, you must satisfy the following conditions

  • Your phone number status is Connected

  • Your phone number quality rating is Medium or High

  • In the last 7 days, you have initiated X or more conversations with unique customers, where X = current messaging limit / 2


Day 1

Day 2

Day 3

Day 4

Business-initiated conversations (new)




Business-initiated conversations in last 7 days




Messaging limit




* If the 500th conversation is initiated at 18:00, the messaging limit is increased at 18:00 the following day (i.e. 24 hours later).

Note: If your WhatsApp quality rating is Low for 7 days continuously, your messaging limit will be automatically reduced to a lower level.

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